Marketing systems built to turn ad spend into booked jobs and measurable revenue.

Henson Consulting helps home-service businesses generate qualified leads, build stronger follow-up systems, and track marketing performance from the first lead to the closed job.

Book a Strategy Call → See Our Results →
  • Lead generation
  • Follow-up systems
  • Revenue tracking
$1,073,671 in won revenue tracked for Proper Remodeling. See our results →

Six years, dozens of home-service companies, and every dollar tracked to the closed job.

  • 6+ years Digital marketing and lead-generation experience
  • Dozens Home-service businesses worked with
  • $10M+ In client revenue generated and tracked

What we do

Three things, done properly

Leads are only the first step. We build the campaigns that create opportunities, the systems that stop them being lost, and the tracking that shows what actually produced revenue.

02

CRM & Follow-Up Systems

Generating the lead is only part of the job. We build the infrastructure behind the leads.

  • CRM setup
  • Pipelines
  • SMS & email
  • GoHighLevel
03

Tracking, Strategy & Optimization

We track what happens after the lead comes in and optimize around real revenue.

  • Attribution
  • Pipeline review
  • Sales process
  • Reporting

All services →

How we work

Audit & Strategy → Build & Launch → Optimize & Scale

The order matters. We don't spend a dollar on ads until we know where opportunities are being lost and the follow-up is built to catch them.

  1. Audit & Strategy

    We review the current marketing, offers, lead flow, follow-up, and sales process to identify where opportunities are being lost and where the biggest improvements can be made.

  2. Build & Launch

    We build and launch the campaigns, tracking, CRM workflows, and follow-up systems around the services and markets that matter most.

  3. Optimize & Scale

    We track lead quality, appointments, opportunities, and revenue, then improve what is working, fix what is not, and scale based on real numbers.

Case study

Real numbers from a real client.

Every opportunity, its value and its outcome tracked in one pipeline, so the business can see what marketing actually produced, not just how many leads came in.

Proper Remodeling

Remodeling • Home Improvement

Verified
  • $41,000Ad spend
  • 511Leads generated
  • 305Opportunities tracked
  • $2,235,317Potential revenue
  • 35Won jobs
  • $1,073,671Won revenue

Figures tracked in the client's CRM pipeline and verified with the client.

See the full breakdown →Book a Strategy Call →
Kendrick Henson, founder of Henson Consulting

About Henson Consulting

A real partner in growing your business.

Henson Consulting is a family-owned marketing and consulting company helping local and home-service businesses generate leads, improve follow-up, and turn more opportunities into revenue.

We bring strategy, advertising, CRM systems, and automation together so your marketing connects to what happens next: conversations, appointments, and sales. Our team helps build and manage the systems behind that process, giving you more time to lead your business and take care of your customers.

Henson Consulting is founder-led and intentionally hands-on. You get direct involvement from our founder, backed by a dedicated team supporting campaign management, creative, technology, and execution.

Read the full story →

Next step

Book a strategy call

Bring your last 90 days of ad spend and lead volume. We will show you where opportunities are being lost and what it would take to fix them, whether or not you hire us.

Prefer the phone? (512) 729-1943
Or email admin@hensonconsulting.us