01
Paid Lead Generation
Direct-response advertising built around the services our clients actually want to sell.
- Offer strategy
- Creative direction
- Targeting
- Testing
Marketing systems built to turn ad spend into booked jobs and measurable revenue.
Henson Consulting helps home-service businesses generate qualified leads, build stronger follow-up systems, and track marketing performance from the first lead to the closed job.
- Lead generation
- Follow-up systems
- Revenue tracking
Six years, dozens of home-service companies, and every dollar tracked to the closed job.
- 6+ years Digital marketing and lead-generation experience
- Dozens Home-service businesses worked with
- $10M+ In client revenue generated and tracked
What we do
Three things, done properly
Leads are only the first step. We build the campaigns that create opportunities, the systems that stop them being lost, and the tracking that shows what actually produced revenue.
02
CRM & Follow-Up Systems
Generating the lead is only part of the job. We build the infrastructure behind the leads.
- CRM setup
- Pipelines
- SMS & email
- GoHighLevel
03
Tracking, Strategy & Optimization
We track what happens after the lead comes in and optimize around real revenue.
- Attribution
- Pipeline review
- Sales process
- Reporting
How we work
Audit & Strategy → Build & Launch → Optimize & Scale
The order matters. We don't spend a dollar on ads until we know where opportunities are being lost and the follow-up is built to catch them.
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Audit & Strategy
We review the current marketing, offers, lead flow, follow-up, and sales process to identify where opportunities are being lost and where the biggest improvements can be made.
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Build & Launch
We build and launch the campaigns, tracking, CRM workflows, and follow-up systems around the services and markets that matter most.
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Optimize & Scale
We track lead quality, appointments, opportunities, and revenue, then improve what is working, fix what is not, and scale based on real numbers.
Case study
Real numbers from a real client.
Every opportunity, its value and its outcome tracked in one pipeline, so the business can see what marketing actually produced, not just how many leads came in.
Proper Remodeling
Remodeling • Home Improvement
- $40,000Ad spend
- 310Opportunities tracked
- $2,235,317Potential revenue
- 28Won jobs
- $1,073,671Won revenue
Figures tracked in the client's CRM pipeline and verified with the client.
About
Built to be hands-on, not hands-off.
Kendrick Henson is the founder of Henson Consulting, an entrepreneur, husband, father, and owner of multiple businesses.
After more than six years working in digital marketing, lead generation, sales, and business systems, he saw the same problem repeatedly: strong business owners were being held back by gaps in marketing, follow-up, and execution, not by the quality of the service they provided.
Henson Consulting was built to help solve that problem.
Home-service businesses are a particular focus because many of these companies are run by owners who know their trade, work hard, and take care of their customers, but were never supposed to become experts in advertising, CRMs, automation, attribution, and digital sales systems at the same time.
The company is intentionally being built lean and hands-on so clients have a real growth partner who understands the business, understands the numbers, and cares about the outcome.
Next step
Book a strategy call
Bring your last 90 days of ad spend and lead volume. We will show you where opportunities are being lost and what it would take to fix them, whether or not you hire us.
Prefer the phone? (323) 541-5257
Or email admin@hensonconsulting.us