About
Built around the people behind the business.
Henson Consulting brings marketing strategy, creative and business systems together to help owners create more opportunities and follow through on them. Kendrick leads every engagement himself, with specialists brought in where the work needs them.
Marketing and consulting, built around your business.
We help growing businesses, with deep experience in home services and local markets, generate leads, improve follow-up, and turn more opportunities into revenue.
We bring strategy, creative, advertising, CRM systems, and AI-powered automation together so your marketing connects to what happens next: conversations, appointments, and sales. We help build and manage the systems behind that process, giving you more time to lead your business and take care of your customers.
We know what it takes to build something your family depends on. That’s why we take the time to understand your business, your numbers, and what growth actually means to you. Whether you want a steadier pipeline, a stronger team, or the ability to step away without everything stopping, the plan should support the business and life you’re working toward.
Meet the founder
Meet Kendrick.
Kendrick Henson is the founder of Henson Consulting, an entrepreneur, husband, father, and owner of multiple businesses.
After more than six years working in digital marketing, lead generation, sales, and business systems, he saw the same problem repeatedly: good businesses were losing opportunities because of gaps in their marketing, follow-up, and execution.
He built Henson Consulting to help close those gaps, bringing together the strategy, people, and systems business owners need to grow with more confidence.
Home-service businesses hold a particular place in that mission. These owners know their trade, work hard, and take care of their customers. Running a successful company shouldn’t require them to become experts in advertising, CRMs, automation, and digital sales systems all at once.
For Kendrick, faith and family shape how he leads and how the company serves its clients. He believes the skills God gave him are meant to help other people win.
He cares about the underdog, values long-term relationships, and stays personally involved in helping clients move forward. That commitment is at the heart of Henson Consulting.
Founder-led. Hands-on from start to finish.
Henson Consulting is founder-led and intentionally hands-on. You work directly with Kendrick, with specialists in campaign management, creative and technology involved as your project needs them.
We keep communication clear, take ownership of our responsibilities, and measure progress against the outcomes that matter to your business. That means being honest about what’s working, addressing what isn’t, and making sure the systems we build can support your next stage of growth.
We’re here to earn a long-term relationship through work that makes a measurable difference.
Who we help
A straightforward standard.
- 01
Follow through on your word
Take ownership of our responsibilities, and keep communication clear.
- 02
Tell the truth about the numbers
Be honest about what’s working, address what isn’t, and measure progress against the outcomes that matter to your business.
- 03
Treat each client’s business with care
Take the time to understand your business, your numbers, and what growth actually means to you.
Let’s talk about where you want to take your business.
Choose the way that fits: hand the work to our team, or work through it with Kendrick.
Common questions.
Who will I work with?
Kendrick leads the relationship. Your project scope identifies any additional specialists involved.
You work directly with Kendrick from the first conversation, and your scope makes clear who else is involved and what they handle.
What makes your approach different?
We connect marketing with the follow-up, sales process and reporting needed to understand what is working.
Many businesses get leads but lose them between the first inquiry and the booked appointment. We look at the whole path, from the first click to the won job, so you can see what your marketing actually produces.
Do you only work with home-service businesses?
No. Home services and local markets are where we have the deepest experience, but the same approach works for many growing businesses.
If you sell a service and depend on inquiries turning into appointments and sales, we can likely help. A strategy call is the quickest way to find out.
Where are you based?
Henson Consulting is a Texas-based company that works with clients nationwide.
Strategy calls, consulting sessions and project check-ins all happen by phone or on Zoom, so you don’t need to be nearby to work with us.