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Services

Bring your marketing, sales and systems together.

From attracting new customers to improving follow-up and tracking results, we build the pieces your business needs and make them work together.

Three parts, working as one.

Some businesses need more demand. Others need to do more with the inquiries they already get. Most need both, and a clear view of what is working.

  1. 01

    Attract demand

    Reach the right people and give them a clear reason to act.

  2. 02

    Convert opportunities

    Give every inquiry a fast, clear next step toward a sale.

  3. 03

    Improve performance

    Know what is working, and decide what to improve next.

01 · Attract demand

Creative & video

Video, ad creative and messaging designed to earn attention and move people to act. From concepts and scripts to video creation, editing and campaign variations, we build creative around your offer and test what helps convert.

What’s included

  • Concepts
  • Hooks
  • Scripts
  • Video creation and editing
  • Static graphics
  • Copy
  • Format variations
  • Testing

Whether we film new footage or edit footage you supply is agreed in each project’s scope.

Works with Paid ads and AI & automation

01 · Attract demand

Websites & landing pages

Websites and landing pages that make your offer clear, build trust and guide visitors toward the right next step: an inquiry, booking, purchase or another meaningful conversion.

What’s included

  • Page structure
  • Conversion copy
  • Mobile design
  • Forms
  • Booking integrations
  • Conversion tracking

Included as agreed for each project.

Works with Paid ads, CRM & follow-up and Tracking

02 · Convert opportunities

CRM & follow-up

Give every inquiry a clear next step. We build CRM pipelines, follow-up sequences, appointment workflows and team notifications that help you respond faster, stay organized and move more opportunities toward a sale.

What’s included

  • CRM setup
  • Lead routing
  • Pipeline stages
  • Email and SMS workflows
  • Reminders
  • Nurture
  • Team handoffs
Sample pipeline: what happens at each stageExample
  1. 1New inquiryA text and email confirm it right away.
  2. 2ContactedThe team gets a call task the same day.
  3. 3AppointmentReminders until a time is booked, and again before the visit.
  4. 4Quote sentFollow-up continues until there’s an answer.
  5. 5WonLogged in the pipeline with its value.

Works with AI & automation and Tracking

02 · Convert opportunities

AI & automation

Use AI to support your marketing and simplify everyday work. We build practical workflows that help your team research audiences, develop content, follow up with leads and review results. Our team guides the strategy and checks the work so the technology serves your business.

What’s included

  • AI-assisted marketing research
  • Content development
  • Lead follow-up
  • Reporting
  • Workflow integrations
  • Testing and handoff

Each engagement spells out the tools and services included. Not every task is automated, and people stay in charge of the decisions.

Example workflow: automation with a human handoffExample
Trigger

A new inquiry comes in from the website

Automated

AI sorts it by service and drafts a first reply

Human handoff

The team reviews, sends and calls back

Works with CRM & follow-up, Creative & video and Tracking

03 · Improve performance

Tracking & optimization

See what happens after someone clicks. We connect campaign, website and CRM data so you can understand lead quality, conversion rates, pipeline value and recorded revenue so you can make better decisions about what to improve.

What’s included

  • Conversion events
  • Attribution setup
  • Pipeline reporting
  • Performance reviews
  • Recommendations

No setup can track every lead perfectly, so we’re clear about what the data shows and what it doesn’t.

Demonstration dashboard, no real dataExample
Leads
Qualified
Appointments
Won revenue

Works with Paid ads, CRM & follow-up and Strategy

03 · Improve performance

Strategy

A practical plan built around your business, audience and goals. We assess your positioning, offers, customer journey, marketing channels and sales process, then prioritize the changes most likely to improve results.

What’s included

  • Business and marketing audit
  • Customer and competitor research
  • Offer development
  • Positioning
  • Channel planning
  • Funnel review
  • Priorities and measurement plan
Sample roadmapExample
  1. Phase 1UnderstandBusiness and marketing audit, customer and competitor research
  2. Phase 2PrioritizeOffer and positioning, channel plan, funnel review
  3. Phase 3MeasurePriorities, owners and a measurement plan for each change

Works with Paid ads, CRM & follow-up and Tracking

Or work with Kendrick one-on-one

Consulting

Get direct, one-on-one guidance from Kendrick on marketing, offers, sales, CRM systems, automation and business growth. Bring a specific challenge or a bigger-picture question and work toward a practical next-step plan.

Strategy
Our team builds the plan and runs it.
Consulting
Kendrick advises and you run it.

From first click to won revenue.

The path we build for every new inquiry, so each one has a clear next step toward a sale. Not every lead becomes a customer, but none should be forgotten.

  1. 01Lead receivedFrom an ad, the website, a form or a call.
  2. 02Called and textedAn instant AI-assisted text and email, then a call from a person.
  3. 03Appointment bookedA time to talk, inspect or quote.
  4. 04Quote sentA clear proposal, followed up until there’s an answer.
  5. 05Sale wonLogged in the pipeline with its value, and reported back to you.

See how this played out for Proper Remodeling

Let’s build your next stage of growth.

Whether you’re starting from scratch, improving what’s already running or looking for a clearer plan, tell us where you are and where you want to go. We’ll talk through your goals and whether our services are the right fit.

We’ll review your answers and contact you to arrange the next step.

Looking for one-on-one advice? Request a 1:1 consultation.

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Common questions.

Do I need every service?

No. We recommend the pieces that fit your goals and current setup, then define the scope before work starts.

Some businesses need more demand. Others need to do more with the inquiries they already get. We start with what’s likely to make the biggest difference first, and add more only when it makes sense.

Can you work with my existing website or CRM?

We can review your current setup and identify what can be improved, connected or replaced.

There’s no need to start over if what you have works. We look at how leads come in, where they’re stored and how follow-up happens, then recommend whether to keep, connect or rebuild each piece.

How long does it take to get started?

It depends on the scope. After the strategy call we recommend where to start and define the work, and the timeline is set out in your proposal.

Some pieces, like follow-up and tracking, can often be improved quickly. Larger builds, like a new website or a full CRM setup, take longer, and we’ll tell you what to expect up front.

Who owns the website, ads accounts and data?

Ownership of deliverables is defined in your agreement. You keep ownership of the materials you provide.

Where possible, accounts are set up in your business’s name so your data and history stay with you. Your proposal makes clear what’s yours and what tools are licensed.