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Results

Built around revenue, not vanity metrics.

See how better marketing, follow-up and tracking connect to business outcomes. These case studies show the work delivered, the opportunities created and the results recorded for each engagement.

Digital marketing and lead-generation experience
6+ years
Home-service businesses worked with
Dozens
In revenue generated for clients
Over $10M

Client results.

We choose the measures that fit each engagement, from qualified inquiries and conversion rates to pipeline value and recorded revenue.

01 · Remodeling · Home improvement

Proper Remodeling

Every opportunity, its value and its outcome tracked in one pipeline, so the business can see what marketing actually produced, not just how many leads came in.

The challenge
Before the systems were in place, opportunities lived in inboxes, text threads and memory.
The work
Paid campaigns brought the inquiries in. Tracking every opportunity and its value in one pipeline is what makes the numbers below possible to state at all, and it is what turns a marketing spend into something an owner can plan around.

Results

Ad spend
$41,000
Leads generated
511
Opportunities tracked
305
Pipeline value (includes won)
$2,235,317
Won jobs
35
Won revenue
$1,073,671

From lead to won job

Leads 511
Opportunities 305
Won jobs 35

Figures tracked in the client’s CRM pipeline. What the figures mean

02 · Roofing · Siding · Windows

RivetRidge Exteriors

Storm-season demand turned into booked inspections instead of missed calls, with every quote and its value tracked from the first click to the signed job.

The challenge
Exterior work moves in bursts, so the follow-up has to be faster than the homeowner calling the next contractor.
The work
Automated speed-to-lead texting, a pipeline the crew actually updates, and offers built around the roofing and siding jobs worth selling are what turned the spend into tracked, quotable revenue.

Results

Ad spend
$18,450
Leads generated
286
Opportunities tracked
97
Pipeline value (includes won)
$1,639,000
Won jobs
26
Won revenue
$812,600

From lead to won job

Leads 286
Opportunities 97
Won jobs 26

Figures tracked in the client’s CRM pipeline. What the figures mean

03 · HVAC · Plumbing · Electrical

Aeralux Home Systems

Three trades running through one pipeline, so every service call, quote and won job is attributed back to the campaign that produced it.

The challenge
Running three trades from one phone number makes attribution the hard part.
The work
Separate campaigns per service, one CRM with routing and nurture behind them, and tracking that follows a call through to the invoice are what show which trade is actually worth more budget each month.

Results

Ad spend
$12,980
Leads generated
351
Opportunities tracked
128
Pipeline value (includes won)
$1,365,000
Won jobs
49
Won revenue
$436,900

From lead to won job

Leads 351
Opportunities 128
Won jobs 49

Figures tracked in the client’s CRM pipeline. What the figures mean

What the figures mean.

For these lead-generation engagements we tracked six figures in one pipeline, from the first click to the closed job. Website, consulting and systems work is measured by what fits it, such as conversion rates or time saved.

Ad spend
What went in: the budget behind the campaigns.
Leads generated
Every inquiry the campaigns produced.
Opportunities tracked
Leads that became a real job opportunity, each logged in the pipeline with its value.
Pipeline value
The combined value of every tracked opportunity, including the ones that were won. It shows the size of the demand, not money received.
Won jobs
The opportunities that closed.
Won revenue
The value of the won jobs, as recorded in the client’s CRM.

Let’s build your next stage of growth.

Whether you’re starting from scratch, improving what’s already running or looking for a clearer plan, tell us where you are and where you want to go. We’ll talk through your goals and whether our services are the right fit.

We’ll review your answers and contact you to arrange the next step.

Looking for one-on-one advice? Request a 1:1 consultation.

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Common questions.

Are results guaranteed?

No. Results vary with the offer, budget, market and sales follow-up. Case studies describe specific engagements and are not a promise of future performance.

What we commit to is clear tracking and honest reporting. You’ll see what your marketing produces, from leads to won jobs, and we’ll tell you what’s working and what isn’t.

What is the difference between pipeline value and won revenue?

Pipeline value represents tracked opportunities, not collected cash. Won revenue is the value of the won jobs, as recorded in the client’s CRM.

Pipeline value shows the size of the demand the marketing created, including jobs that were quoted but not won. Won revenue is the part that turned into signed work, which is why it’s the figure shown in green.

How do you track results?

Each lead is logged in a CRM pipeline with its source, stage and value, then followed through to a won or lost job.

That’s how we connect ad spend to won revenue instead of stopping at clicks or leads. The figures on this page come from that tracking, as recorded for each engagement.

Can you get these results for my business?

We can’t promise the same numbers. Every business has a different offer, market, budget and sales process.

What we can do is show you where your marketing and follow-up are losing opportunities today, and build a system to track and improve them. A strategy call is the best place to start.